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CIRCULATION

HPAC ENGINEERING subscribers are mechanical-engineering professionals and facility owners/operators who design, specify, manage and/or operate/maintain mechanical/HVAC and building automation/controls systems for commercial, industrial and institutional buildings. Subscribers must meet the following qualfications:
  • Have a title in either engineering management or engineering staff.

  • Have a primary mechanical engineering function of engineering management, engineering services for systems design, engineering services for systems installation, engineering for maintenance/repair/operations, facility engineering, or other engineering.

  • Personally specify, design, recommend and/or make product selection for the components of mechanical systems for new or existing buildings.


KEY POINTS:

  • All HPAC ENGINEERING subscribers are mechanical-systems engineering professionals.

  • All HPAC ENGINEERING subscribers personally specify, design, recommend and/or make product selection for the components of mechanical systems for new and existing buildings.

  • All HPAC ENGINEERING subscribers are personal direct requests from recipient.

  • All HPAC ENGINEERING subscribers are delivered by name and title and/or function.


MARKET REACH REDEFINED

HPAC ENGINEERING  has been re-engineered for 2010 and beyond and now offers targeted reach across the entire non-residential buildings marketplace, with special concentration in key commercial, industrial and institutional market sectors:
  • MANUFACTURING/INDUSTRIAL – 30% of the total market with construction spending of $164.4 billion in 2009. Includes:
    • Manufacturing Plants
    • Industrial Facilities
    • Factories & Mills
    • Power Companies
  • GOVERNMENT – 33% of the total market with construction spending of nearly $180 billion in 2009. Includes:
    • Public Schools
    • Government Offices
    • Health Care
    • Public Assembly
    • Public Safety
    • Other Public Buildings
  • EDUCATION – 19% of the total market with construction spending of $103.1 billion in 2009. Includes:
    • Public School Districts
    • Private Schools
    • Colleges & Universities
  • HEALTH CARE – 9% of the total market with construction spending of $47 billion in 2009. Includes:
    • Hospitals & Clinics
    • Nursing Homes
  • OFFICE BUILDINGS – The largest non-residential buildings sector in terms of number of buildings: 10% of the total market with construction spending of $55.5 billion in 2009. Includes:
    • Property Management Firms
    • Office Development Firms
    • Communications Companies
    • Banking/Financial Companies
    • Insurance Companies
    • Fortune 1000 Companies
    • Transportation Companies
    • Computer/High Tech Companies
    • Business & Professional Services Firms
  • OTHER BUILDING SECTORS
    • Retail: 10% of market; $57.4 billion
    • Transportation: 10% of market; $$35.3 billion
    • Lodging: 6% of market; $25 billion
    • Communication: 4% of market; $20.3 billion
    • Amusement & Recreation: 3% of market; $18.7 billion
    • Religious: 1% of market; $6.4 billion


CIRCULATION BY BUSINESS & INDUSTRY


HPAC ENGINEERING's
circulation database breaks out into three primary categories.
Within each of those categories, subscribers work in a variety of related capacities, all of which involve designing, specifying, managing and/or operating/maintaining mechanical/HVAC and building automation/controls systems for non-residential buildings.

  • BUILDING OWNERSHIP/MANAGEMENT
    -  Industrial/Processing/Manufacturing Firms
    -  Commercial/Institutional/Government Firms

    This group includes mechanical-systems engineering professionals employed in key market sectors to oversee new construction, retrofit, modernization and M/R/O (maintenance, repair and operations) projects. They may also manage utility and service contracts. Individuals in this group, such as the chief mechanical engineer for a school district, can – and do – make decisions affecting dozens of buildings.

    Nearly half (49%) of the
    HPAC ENGINEERING database – more than 17,000 individuals – falls into this category. They are employed in the industrial/ manufacturing, education, health care and government office/commercial office buildings sectors.

  • CONSULTING ENGINEERS

    Independent consulting engineering/architectural firms offer mechanical-system design and specification services for a variety of buildings projects. Some also help procure financial arrangements, utility services and construction project management.

    One-third (33%) of the
    HPAC ENGINEERING database falls into this category. That's about 12,000 consulting engineers.

  • CONSTRUCTION
    -  Engineering/Construction Firms
    -  Design/Build Contractors or Mechanical Contractors

    These firms have design engineers on staff and often work directly with building owners and their mechanical engineers on all phases of mechanical-systems engineering, from design through construction.

    This category accounts for 18% of the HPAC ENGINEERING database – more than 6,000 individuals



CIRCULATION BY ENGINEERING FUNCTION

  • HVAC Systems Design: 29.0%
  • Engineering Management: 23.4%
  • HVAC Systems Maintenance/Repair/Operations (M/R/O): 19.0%
  • Facility Engineering/Management: 12.0%
  • HVAC Systems installation: 9.3%
  • Other Engineering: 7.3%


CIRCULATION BY ENGINEERING TITLE
  • ENGINEERING MANAGEMENT: 63.6%
    • Owner
    • Partner
    • President
    • Director
    • Manager
    • Supervisor
    • Coordinator
    • Chief Engineer
    • Vice President
  • STAFF ENGINEER: 36.4%
    • Mechanical Engineer
    • Buildings Engineer
    • Consulting Engineer
    • Design Engineer
    • Facility Engineer
    • Plant Engineer
    • Operating Engineer
    • Systems Engineer