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Design, Specify, Manage, Operate/Maintain
Understanding their
involvement with mechanical systems and the role they play in a
building's lifecycle is key to comprehending why mechanical engineers, consulting engineers and facility owners/operators have the greatest influence over determining which mechanical/HVAC and building automation/controls systems,
components, equipment, products,
services and technologies are used in non-residential buildings applications.
Generally speaking, mechanical engineers and consulting engineers design and specify while facility owners/operators manage and operate/maintain. As a marketer of mechanical/controls systems and
components, you want to influence both sets of individuals.
DESIGN & SPECIFY
In their designer/specifier role, mechanical-systems professionals design mechanical/HVAC and/or building automation/controls systems for a building and specify which systems, components, equipment and products will be used in construction. Typically, the designer/specifier is a mechanical engineer or consulting engineer and is involved in
new construction projects, as well as modernization/expansion/retrofit projects.- The Mechanical-Systems Designer/Specifier controls the specification of mechanical systems.
- The Mechanical-Systems Designer/Specifier plays a key role in the development of design and construction documents.
- The Mechanical-Systems Designer/Specifier creates the approved mechanical equipment supplier list.
- The vast majority of the time, the equipment the Mechanical-Systems Designer/Specifier recommends is what ultimately get installed.
Mechanical-Systems Designers/Specifiers are most influential in the design development and construction documents phases:
- Design development is the phase when most of the decisions about what types of materials and products to use are made.
- Design development and construction documents are the phases when most of the decisions about what brands of materials and products to use are made.
MANAGE & OPERATE
A facility owner/operator often manages a
building or buildings and, therefore, the mechanical/HVAC and building automation/controls systems within
that building or buildings. The facility owner/operator also has specific responsibility for the
maintenance/repair/operations of the mechanical/controls systems for a building
or buildings.
- With over 5 million commercial/industrial/institutional buildings in the U.S., there are tens of thousands of facility owners/operators.
- The Green Mechanical Council (GreenMech) estimates there are more than 130 million mechanical rooms in the U.S.
Facility owners/operators are involved in the day-to-day, hands-on operation of mechanical/controls systems and are extremely influential in expansion/retrofit and M/R/O-related
decisions. They have an
inherent interest in making sure the mechanical/controls systems they oversee function at peak efficiency, therefore they are key targets for marketers of mechanical/HVAC and building automation/controls systems and components.
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