WEBINARS
AVAILABILITY: Real Time
CIRCULATION: Average more than 660 Average Registrations and more than 280 Live Viewers per event.
DESCRIPTION: Short for Web-based seminar, a Webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web. A key feature of a Webinar is its interactive elements -- the ability to give, receive and discuss information.
Webinars typically last between 50 minutes and an hour, are free to attendees, and include an interactive question-and-answer period at the end of the presentation. The initial presentation is given live, then archived on www.hpac.com. Archived Webinars are particularly convenient for attendees because they have no place or time constraints: they may be viewed at any time, from any online computer.
HPAC ENGINEERING offers two kinds of Webinars. Our Editorial Webinar Series features pre-determined topics of interest to mechanical-systems professionals. Custom Webinars are also available for sponsors wishing to determine the content of the Webinar event. Custom Webinars are, by definition, Exclusive Webinar Sponsorships. (see Advertising Options below).
With either option, the Webinar event is moderated by an HPAC ENGINEERING editor.
ATTENDANCE HISTORY
- 660 Average Registrants vs. an industry average of 300 to 500 registrants
- 284 average live viewers vs. an industry average of 120-200
- 43% of registrants converted to viewers
- 119 average On Demand Unique Viewers (a combination of registered viewers who did not view the live event plus Live Unique Viewers returning to view an event a second time)
- 385 Total Average Unique Viewers!
- 86% of registrants indicate they will participate in a future HPAC ENGINEERING Webinar event!
2009 WEBINAR SCHEDULE
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Topics |
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| January: |
• Energy Recovery Systems
• Geothermal Systems for Schools
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| February: |
• Economizers
• Tax Deductions for Energy Efficient Buildings
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| March: |
• Smoke and Fire Control Technology
• Data Center Cooling Strategies
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| April: |
• Kitchen Ventilation
• Using Building Information Modeling to Save Energy
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| May: |
• Air Text and Balance
• Achieving Energy Efficinecy in Big Box Stores
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| June: |
• Designing Variable-Air-Volume Systems
• Ultra Efficient Variable Speed Buildings
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| July: |
• BAS Design
• Energy Efficiency in Tall Buildings
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| August: |
• Pumping and Piping for Efficiency
• Overcoming the Life Cycle vs. Paychecl Dilemma
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| September: |
• Lab Ventilation
• Industrial Boiler Retrofit
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| October: |
• Dehumidification
• Common Pitfalls of Commissioning
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| November: |
• Chilled Water Systems
• Overcoming HVAC System Vibration
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| December: |
• High-Sensitivity Smoke Detection
• Are LEED-Certified Buildings Energy Efficienct?
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ADVERTISING OPTIONS:
Exclusive Webinar Sponsorship – $15,000
An Exclusive Sponsorship is a highly effective way to single your company out in the minds of prospects and secure a competitive edge over your rivals. By being the sole advertiser for an event, exclusive sponsors gain many unique benefits:
- Exclusive branding and impact from sponsor association with the Webinar topic
- Exclusive visibility through HPAC ENGINEERING’s promotion of the Webinar
- Exclusive exposure and impact among attendees during the event
- Exclusive rights to Webcast measurement data and attendee contact information
An Exclusive Sponsorship includes all of the following:
- Pre-Event:
- Logo and text line in marketing campaigns (including up to three blast
emails)
- Logo with hyperlink on information and registration web pages
- Logo and web link in issue of FASTRACK e-newsletter promoting the
Webinar
- Option of adding questions to the registration survey
- During Event:
- Logo as live hyperlink on viewer panel during live event
- Option of adding two questions to the exit survey
- Post-Event:
- Logo and text line in Thank You message emailed to registration and
attendee lists
- Contact list for live event attendees
- Contact list for all event registrations
- Feedback reports for live event traffic statistics and statistical reductions
of viewer surveys taken during and after the event
- Logo and text line on Question &Answer report emailed to registration list
(if generated)
Co-Host Sponsorship – $5,000
Includes all of the following:
- Pre-Event:
- Logo and text line in marketing campaigns (including up to three blast
emails)
- Logo with hyperlink on information and registration web pages
- Logo and web link in issue of FASTRACK e-newsletter promoting the
Webinar
- During Event:
- Logo as live hyperlink on viewer panel during live event
- Option of adding two questions to the exit survey
- Post-Event:
- Logo and text line in Thank You message emailed to registration and
attendee lists
- Contact list for live event attendees
- Contact list for all event registrations
- Feedback reports for live event traffic statistics and statistical reductions
of viewer surveys taken during and after the event
- Logo and text line on Question & Answer report emailed to registration list
(if generated)
Click here to download an Insertion Order PDF.
